It is found that not only adults but also children come to a conclusion about people based on the products they own. Lan Nguyen Chaplin (University of Arizona) and Tina M. Lowrey (University of Texas, San Antonio) took up a research work to see whether the young ones are able to coincide products to a particular social role.The outcome of the study was that

• five year old kid has the capability of coinciding products to individual and this develops between their first and third grade but these changes are not crystal clear.
• Third to fifth grade children use the products to show off them but their views on the roles are pliable in comparison to the seventh grade young ones whose look on the roles are unpliable.

The researchers conclude saying" Early adolescents appear to have a more myopic view of social roles, they will say things like, All cool kids wear Adidas and Abercrombie & Fitch. They are also loud, have a lot of friends, and play sports. Our work aids our understanding of how diverse marketing cues are received by children, and helps parents, educators, and other concerned constituents understand how marketers' increasingly popular cross-promotional tactics affect children's knowledge of social roles, which can lead to stereotypes and feelings of prejudice that may carry into adulthood."

The Above is the study published in the Journal of Consumer Research.

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Labels: Applied Psychology, Child Development, Child Psychology, children, Consumer Behavior, Developmental psychology, facts, kids, Social Psychology