Color Symbolism and Psychology
In art and anthropology, color symbolism refers to the use of color as a symbol throughout culture. Color psychology refers to investigating the effect of color on human behavior and feeling, distinct from phototherapy (the use of ultraviolet light to cure infantile jaundice).
Color symbolism and color psychology are culturally constructed linkages that vary with time, place, and culture. In fact one color may perform very different symbolic or psychological functions at the same place. Color symbolism is a contentious area of study dependent upon a large body of anecdotal evidence but not supported by data from well designed scientific studies.
For example, symbolically, red is often used in North America to indicate stop, as with a stop sign, or danger, as with a warning light. At the same time red symbolizes love, as with Valentine's Day. A person not familiar with the cultural coding of red in North America could possibly confuse the symbolism of red and mistake a red Valentine's Day heart for a warning. Cross-cultural diversity is found in the symbolism of white, which historically has signified purity, virginity, or death (as in Herman Melville's Moby Dick). In North America it is the color worn at weddings. At certain periods in history it was the color worn at funerals in parts of Japan and China.
Color symbolism and color psychology are culturally constructed linkages that vary with time, place, and culture. In fact one color may perform very different symbolic or psychological functions at the same place. Color symbolism is a contentious area of study dependent upon a large body of anecdotal evidence but not supported by data from well designed scientific studies.
For example, symbolically, red is often used in North America to indicate stop, as with a stop sign, or danger, as with a warning light. At the same time red symbolizes love, as with Valentine's Day. A person not familiar with the cultural coding of red in North America could possibly confuse the symbolism of red and mistake a red Valentine's Day heart for a warning. Cross-cultural diversity is found in the symbolism of white, which historically has signified purity, virginity, or death (as in Herman Melville's Moby Dick). In North America it is the color worn at weddings. At certain periods in history it was the color worn at funerals in parts of Japan and China.
Labels: Color Psychology, Color Symbolism, Psychology
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